brand name conscious
Sunday, August 12, 2007
today it struck my i was wearing brand names head to toe.
- dark blue Duffs trainers (£20)
- dark blue Fenchurch Jeans (£20)
- light blue Airwalk T-Shirt (present)
- dark brown Superdry Jacket (£30)
Although I haven't paid full price for any of my stuff, Nike trainers, Carhartt jacket, Airwalk trousers, my Camel shoes or shirt, my YSL shirts, Airwalk shoes, Howies jacket or my fabulous new Quicksilver trousers, I do kinda feel annoyed by owning them.
By buying the brand names even at sales prices i am supporting and building their brands and companies. But I doubt I am conscious of what i think of the companies and their policies.
Of all the stuff listed above only the Howies Jacket is something i would say I agree with the stuff which the brand tells me it believes in. Finding out what other brands believe in and stand for is tricky at best and non existent at worst.
perhaps I don't really care.
I choose the think even at a conscious level I do care. I should spend my money to back up my beliefs. Perhaps I should only buy american Apparel (no slave labour) or Howies (organic materials) then perhaps my conscience would be clear. perhspa it will never be clear unless I grow my own cotton, spin it and make my own clothes.
perhaps.
technorati tag - fashion conscious, brand names, clothing myself
2 comments:
There is a range of products that came from Madagascar currently being retailed at the fourth largest department store in the UK. Actually, there is nothing wrong with the products themselves as they were manufactured to the highest possible standard by a small and old cottage factory that provides a cushion against the darkness of hunger and starvation to 250 extremely poor families in Antananarivo.We have all heard about buyers squeezing suppliers on price but what follows must be the jewel on the crown. The products were ordered and taken possession of last year by a London-based buyer, and todate the factory has not been paid a single penny despite the fact that this buyer is being begged on a daily basis.
lucknits@blueline.mg
I think you do care and want to do the best thing - hence the post.
No matter where or what you buy, it will be branded - even if that is Nice n Cheap from your supermarket.
Buying branded you hope you are buying quality, which will last.
If you buy really cheap clothes from a supermarket which is part of a global giant, then somewhere down the line, to keep profit margins, somebody will not be getting paid much... or standards will be low in either quality, safety or production.
There was another brand which I saw in Cult which were advertising on their labels the fact that everyone was paid a fair wage. It may have been Carhart or someone?